As a new entrepreneur or someone who is working hard to accomplish your goals, you may find yourself wondering why video marketing is so important. Is it really crucial to your business? Can video marketing help increase your odds of success? If you’re a new entrepreneur, make sure you’re familiar with the basics of video marketing–including these key facts.
1. Customers are More Likely to Make a Purchase After Viewing a Video
If you’re looking for a marketing solution that will help increase your sales, video marketing is one of the most effective ways to do it. After viewing a video, customers are 64% more likely to make a purchase. Video offers a great opportunity to spread the word about your latest product and service offerings as well as increasing customer interest in your business as a whole. Increase transparency as you take customers on a behind-the-scenes tour that will help expand their awareness of what your company is and does. These simple measures can go a long way toward improving customer response to your products and services.
2. Video Can Help Your Business Grow Faster
Each year, businesses that use video see 49% more growth than businesses that choose not to use video in their marketing efforts. Video is a surefire way to create a response in your customers–and by making the most of your video marketing efforts, you can help your business grow more effectively. Through video marketing, you can more effectively spread the word about your business, increase your brand recognition, and even increase the emotional response and connection that potential customers have with your business. With all those benefits of video, it’s little wonder that it helps your business grow faster!
3. Choose the Platform of Your Customers’ Choice
YouTube, Facebook Video, Instagram and more: which one is the best option for your business? Before deciding what platform you should use, consider what your business is already using to connect with customers. Do you primarily market through your website? If so, you may find that using an external video hosting platform is an effective strategy. Do you choose to market your business heavily through social media? Highlighting video on the social platforms you’re already using can help you more effectively connect with your customers and increase their emotional connection to your business. You should also do some research to find out where your ideal client hangs out online. If you are primarily using a different platform from your potential customers, start building a presence where they dwell.
4. Video is Still Growing
Video’s impact is already big, but it’s going to keep getting bigger: according to YouTube, video consumption is still growing as much as 100% every year. If your business misses out on this trend, you may quickly find yourself lagging behind your market. On the other hand, if you focus on video marketing now, you’ll already have a substantial content library that can help grow your business for years to come.
5. Video Gets More Shares than Text
A post is a post, right? Not when it comes to the number of shares you’re likely to get. Every share is free marketing for your business as the people who are already fans share your content with everyone on their friends and followers lists. Social video may get as many as 1200% more shares than text and images alone–making it well worth the investment for your business.
Are you ready to start expanding your video marketing efforts and discover more about exactly what it can accomplish for your small business? Contact us today to learn more about how we can help.