If you’re a new entrepreneur, you should consider video marketing for several reasons. People who view videos about small businesses tend to retain the information they learned better than when they saw this same information in a magazine or on a blog. Video content marketing also boosts conversions when they view it on your website or a platform where your videos will be seen. In a study from eyeviewdigital.com, using video on landing pages can increase conversions by 80%. Your business website’s SEO is also much better when you include video. Here are effective ways for new entrepreneurs to implement an effective video marketing strategy.
Include Product Videos
One of the best video content marketing strategies is to create detailed product videos about some of your company’s best products or services. These videos can be fun tutorials about potential customers can use your product to solve their problems. You can also have customers do videos of how they benefited from your products.
Work on Your Video SEO
It important that your company works hard on the video SEO strategy so that it will be easily found on platforms such as YouTube and Vimeo. Your videos’ titles need to be short and relevant to what your company offers. You also need to include searchable keywords in the video descriptions. Always include a call-to-action in your videos so that potential customers can learn more about your company.
Give a Behind the Scenes Look at Your Company
Many viewers love a behind-the-scenes look at how companies operate, so create a few videos like this to promote your company. If you’re opening a new location, create a video about what inspired you to build the new location and what customers can expect when they come here. Or if you developed a new product line, create a video that discusses each product in detail and why the products are beneficial to your target customer base…
Tell the Story of Your Company
When you’re first doing video content marketing, it’s important that you create a video that gives an engaging story about the history and mission of your company. If you operate a summer camp for teens with learning disabilities, talk about your struggle to find a good camp for your child who struggles in this area. People love an inspiring story and this could bring you new customers.
Use Music and High-Quality Images
Even if your content is amazing, it can get boring without good music and beautiful images.
Use music that reflects what your company is about along with images of your company or a simple logo that you could use specifically for your company’s channel.
Post Videos to Social Media Regularly
Social media and video content marketing go hand in hand, so it’s vital that you post videos about your company’s latest happenings to different social media platforms. However, you should only use platforms that are highly used by your target customer base. If your target customer is a single man who loves to travel and go on social outings, Twitter and Facebook would be good platforms.
Take a Look at Your Analytics
Check your numbers to see what’s working and what isn’t. Google Analytics provides robust data about your website, and each social media platform has some type of similar tool that tracks important information about your posts. Most have demographic data about your viewer and behavior data about their engagement. Following this data over time will help you determine which videos are truly giving you a return on your investment.
Using these simple tactics will ensure that your video marketing strategy will give you great returns on your investment long term.
If you need assistance with your video content marketing strategy, contact us. We are here to help you create amazing video content that will bring you more customers and revenue.