Video – To Do or Not to Do

Video – To Do or Not to Do

woman typing on laptop

Information on anything is at our fingertips. As an information consumer, this is amazing!

Google is not only a brand but also a verb!

We “google” things all the time! As a consumer, this is fantastic, but as a content creator, this can be daunting.

How do I brand myself?

How do I drive traffic to my site?

How do I stand out?

Let’s first talk about what type of content to include, because knowing how to present your information is crucial.

Many, many marketers have researched what types of presentations make the most impact, and by far content with video is the clear winner.

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According to Business Insider, this year a whopping 75% of ALL traffic online will be video based. This study accounted for video; web, email, and instant messaging; file-sharing; and online gaming.

This is a staggering percentage that is only getting larger by the day. By 2019, that number is predicted to be 80%.

Still not convinced you want to include video in your brand? According to MediaPost, there is a 49% increase in revenue with brands that use video over those that don’t.

There are over 400 hours of video uploaded to YouTube every minute, which has helped make YouTube the second largest search engine today.

Marketers are paid to be successful with their clients, so it behooves them to really dig in to what makes a brand successful. Content Marketing Institute found that people are 10 times more likely to be engaged on video content than blogs or similar social posts. That means more comments and more embedding and sharing of your video.

Your connection with your audience increases drastically. And who doesn’t love more comments and more views?

Lastly, using video increases your search engine optimization (SEO). So much so that Comscore found that including video on your website can increase your chance of a first page google result by 53 times! A similar study found that click through rates on email with embedded video doubled. Doubled, folks!

woman-789146_1280Clearly video is the cool kid, and the best thing you can do for yourself and your brand is dive right in. Learn how to use the tools available to you, learn how to communicate visually with your audience, and learn how to brand yourself.

Join me in this informational journey over the next few weeks as we discuss how to increase your SEO, tips on how to overcome being uncomfortable on camera, how to increase visibility of your brand, and other video tips and tricks.