If you’re a new entrepreneur, you should consider video marketing for several reasons. People who view videos about small businesses tend to retain the information they learned better than when they saw this same information in a magazine or on a blog. Video content marketing also boosts conversions when they view it on your website or a platform where your videos will be seen. In a study from eyeviewdigital.com, using video on landing pages can increase conversions by 80%. Your business website’s SEO is also much better when you include video. Here are effective ways for new entrepreneurs to implement an effective video marketing strategy.

Include Product Videos

One of the best video content marketing strategies is to create detailed product videos about some of your company’s best products or services. These videos can be fun tutorials about potential customers can use your product to solve their problems. You can also have customers do videos of how they benefited from your products.

Work on Your Video SEO

It important that your company works hard on the video SEO strategy so that it will be easily found on platforms such as YouTube and Vimeo. Your videos’ titles need to be short and relevant to what your company offers. You also need to include searchable keywords in the video descriptions. Always include a call-to-action in your videos so that potential customers can learn more about your company.

Give a Behind the Scenes Look at Your Company

Many viewers love a behind-the-scenes look at how companies operate, so create a few videos like this to promote your company. If you’re opening a new location, create a video about what inspired you to build the new location and what customers can expect when they come here. Or if you developed a new product line, create a video that discusses each product in detail and why the products are beneficial to your target customer base…

Tell the Story of Your Company

When you’re first doing video content marketing, it’s important that you create a video that gives an engaging story about the history and mission of your company. If you operate a summer camp for teens with learning disabilities, talk about your struggle to find a good camp for your child who struggles in this area. People love an inspiring story and this could bring you new customers.

Use Music and High-Quality Images

Even if your content is amazing, it can get boring without good music and beautiful images.

Use music that reflects what your company is about along with images of your company or a simple logo that you could use specifically for your company’s channel.

Post Videos to Social Media Regularly

Social media and video content marketing go hand in hand, so it’s vital that you post videos about your company’s latest happenings to different social media platforms. However, you should only use platforms that are highly used by your target customer base. If your target customer is a single man who loves to travel and go on social outings, Twitter and Facebook would be good platforms.

Take a Look at Your Analytics

Check your numbers to see what’s working and what isn’t. Google Analytics provides robust data about your website, and each social media platform has some type of similar tool that tracks important information about your posts. Most have demographic data about your viewer and behavior data about their engagement. Following this data over time will help you determine which videos are truly giving you a return on your investment.

Using these simple tactics will ensure that your video marketing strategy will give you great returns on your investment long term.

If you need assistance with your video content marketing strategy, contact us. We are here to help you create amazing video content that will bring you more customers and revenue.

As a new entrepreneur or someone who is working hard to accomplish your goals, you may find yourself wondering why video marketing is so important. Is it really crucial to your business? Can video marketing help increase your odds of success? If you’re a new entrepreneur, make sure you’re familiar with the basics of video marketing–including these key facts. 

1. Customers are More Likely to Make a Purchase After Viewing a Video

If you’re looking for a marketing solution that will help increase your sales, video marketing is one of the most effective ways to do it. After viewing a video, customers are 64% more likely to make a purchase. Video offers a great opportunity to spread the word about your latest product and service offerings as well as increasing customer interest in your business as a whole. Increase transparency as you take customers on a behind-the-scenes tour that will help expand their awareness of what your company is and does. These simple measures can go a long way toward improving customer response to your products and services. 

2. Video Can Help Your Business Grow Faster

Each year, businesses that use video see 49% more growth than businesses that choose not to use video in their marketing efforts. Video is a surefire way to create a response in your customers–and by making the most of your video marketing efforts, you can help your business grow more effectively. Through video marketing, you can more effectively spread the word about your business, increase your brand recognition, and even increase the emotional response and connection that potential customers have with your business. With all those benefits of video, it’s little wonder that it helps your business grow faster!

3. Choose the Platform of Your Customers’ Choice

YouTube, Facebook Video, Instagram and more: which one is the best option for your business? Before deciding what platform you should use, consider what your business is already using to connect with customers. Do you primarily market through your website? If so, you may find that using an external video hosting platform is an effective strategy. Do you choose to market your business heavily through social media? Highlighting video on the social platforms you’re already using can help you more effectively connect with your customers and increase their emotional connection to your business. You should also do some research to find out where your ideal client hangs out online. If you are primarily using a different platform from your potential customers, start building a presence where they dwell.

4. Video is Still Growing

Video’s impact is already big, but it’s going to keep getting bigger: according to YouTube, video consumption is still growing as much as 100% every year. If your business misses out on this trend, you may quickly find yourself lagging behind your market. On the other hand, if you focus on video marketing now, you’ll already have a substantial content library that can help grow your business for years to come. 

5. Video Gets More Shares than Text

A post is a post, right? Not when it comes to the number of shares you’re likely to get. Every share is free marketing for your business as the people who are already fans share your content with everyone on their friends and followers lists. Social video may get as many as 1200% more shares than text and images alone–making it well worth the investment for your business. 

Are you ready to start expanding your video marketing efforts and discover more about exactly what it can accomplish for your small business? Contact us today to learn more about how we can help.

Content marketing. Digital marketing. Companies of all sizes are prioritizing these two crucial marketing disciplines in record numbers. However, many company leaders are unsure where to start or what platform best suits their needs.

While it’s true not all digital content marketing methods are necessary for every company, there are a few methods every brand should utilize. For the sake of this article, we’ll be zeroing in on the importance of video marketing, as it’s among the very top digital marketing platforms today. 

Below is a list of seven things every new entrepreneur and business owner needs to know about video marketing and how it can greatly boost their business. 

1. Video Marketing Is About Telling a Story Not Selling a Product

Depending on what resource you choose to go by, the average attention span of any given individual is approximately three to eight seconds. Of course, a person’s attention span depends a lot on what catches their interest within that initial three to 10 seconds, to begin with. 

While many factors can account for an individual’s disinterest, when it comes to video ads, most consumers are automatically turned off when someone jumps right into a sales pitch. 

In addition to that, the Internet is cluttered to the hilt with salespeople aggressively pursuing anyone and everyone they can. Such annoyances have many consumers on edge and totally uninterested in anything outside what they themselves have gone looking for. Your video has to cause them to take pause long enough to grab and maintain their attention.

2. Use Humor to Increase That Attention Span

Humans love to laugh and to spread laughter around. Ever wonder why the class clown went out of their way to make the rest of the class laugh? Making others in the class laugh made them feel good. And I bet most people if asked to remember who the class clown was in high school, they would have little trouble remembering their name. 

The Super Bowl is another great example of how brands use humor as the primary theme in their ad campaigns. Hilarious and at times risqué video commercials have become synonymous with Super Bowl Sunday. 

According to Steve Olenski, a Forbes contributor, “Funny brands are more relatable and are seen as more trustworthy and human.” Olenski further states that “Humor is linked to [memory] higher recall, which means any message imbued with humor will be easier for your target demographics to remember.” 

3. Don’t Be Intrusive and Annoying

According to Business Insider, half of Millennials think YouTube and Facebook have the most annoying ads. Probably the top reason for this is because they’re intrusive and downright annoying. You don’t want to fall under those two adjectives. 

How many of you have ever landed on a web page and been startled by some seemingly mysterious voice blaring out at you? And doesn’t it seem to happen at the worst times, like when the baby is sleeping or you’re at your desk in a nearly silent office? How annoying is that? You don’t want to be one of those advertisers. 

People should be given the choice of whether to watch and listen to your video or not. When advertisers or companies force video popups or intrude on the space of their visitors by playing the audio by default, a potential lead may likely turn into a dead end. 

In addition to that, it’s better your video doesn’t automatically play in the background as well. Some computers may not be as fast as others and having videos on multiple webpages trying to play at once can be taxing on not only the RAM but on data quotas, too. 

Keeping that in mind, it’s a good idea to focus on creating striking visuals -especially at the beginning – so the visitor becomes interested and decides to switch on the sound themselves.  

Believe it or not, there is a lot more to creating awesome, effective video advertisements – so much, as a matter of fact, there have been books written on the subject. There is no need for you to go through all of that effort, though. Simply contact us today and we’ll be more than thrilled to assist you further, even if it’s merely answering a few of your questions about how video marketing can boost your business.